"The Deal Director" is the pseudonym of a sales professional that believes that tech sales is one of the hardest jobs you can do. The complexity, the fast pace, the pressure to perform are all significant challenges that day-to-day tech sales professionals need to overcome.Why anonymous? I believe that true honesty in this business requires outcome independence, which is only possible if opinions or ideas can be shared freely, without risks or repercussions. Please consider subscribing to "The Deal Desk" Newsletter. I send it on weekly basis and share cutting edge information on the industry, how to optimise your performance as a sales rep and insights on technology, with focus on Generative AI, Cybersecurity and Cloud Computing.