Is your business aligned & fit for purpose?If the answer isn't a resounding ‘yes', your organisation is suffering from misalignment.You're not alone. 90% of senior executives globally report that misalignment renders their business vulnerable to competitive threats and disruption.Sub-optimal business performance is the consequence of a lack of alignment between your company's long-term purpose, strategic priorities, organisational capabilities, culture and systems.You've almost certainly felt the impacts of misalignment — constant firefighting, lagging behind the market, failing to hit targets, talent attrition, to name a few.It's time to tackle the problem and realign your organisation to be fit for purpose.Introducing the Praxis Method.Praxis is the practical application of academic concepts, insights and techniques to realise business objectives. It is bridging the gap between theory and practice to achieve goals.For those running businesses, engaging with academic content before taking action may feel time consuming or not necessary. Executives tend to learn by doing. But learning on the job only gets you so far. Alignment comes from implementing good ideas, by making intelligent choices. Continuing to plough on with old habits or outdated processes is often where misalignment arises in the first place.The focus of the Praxis Method is not on what to think, but rather on how to think – to ask the right questions, to have better conversations, and to make the best choices possible in an uncertain business environment. Where better to turn for a different perspective than research?Think of us like a facilitator.Our role is to hold space for you and your leadership team to question existing practices that may be causing misalignment, and reach future-proofed solutions to the problems at hand. Using ideas and provocations from research and scholarship, we'll help guide productive conversations.But the game-changing ideas will come from you.