The Sanderson Group, Inc. is a full service marketing consulting, communications, lead generation and event/promotion marketing firm. We provide senior level expertise to generate innovative, creative, customized and cost-effective digital and traditional solutions tailored to each client's individual business needssince 1998.Services We Provide:◆ integrated marketing communications - multimedia e-brochures, presentations, press kits - PowerPoint presentations with animation - media kits, brochures, sales collateral - websites – optimization for lead generation/sales; creative design and content development - social media marketing strategy/execution - SEM advertising strategy/management - advertising/public relations - direct marketing - video production - POP/trade show materials◆ corporate/brand identity development; naming; taglines, logo design◆ custom promotions/event marketing - concept development, management, execution in any venue - promotional partnership formation◆ marketing/strategic planning◆ new product development/launch◆ target marketing with expertise in college/teen markets◆ sampling programs◆ premiums/incentives – overseas sourcing; continuity programs◆ market research◆ new business development◆ strategic alliance formation◆ field force creation and management◆ customer acquisition program development