Not all digital advertising is created equal and if you're looking to use digital to drive bigger business impacts, you need to think premium. So what is it that makes premium digital advertising, well, premium? The content it aligns with, for starters. Spanning a diverse range of genres including entertainment, lifestyle and sport, the common thread is the expertise behind its creation. Produced by the pros, premium digital content entertains, informs and engages more than 17 million Australians – that's 92% of the population – every month.