Threshold lets consumers tap shared spending power to win innovation they want from business they buy from.Customers post an ask of a business, and pledge to spend at the company if the business takes their action.Others in their network back it by pledging, too.If the business acts, pledges become gift credits from the company. Otherwise, nobody’s charged a dime.-----Threshold launched with a successful pilot in which customers pledged spending with venture-backed food delivery company Farm Hill, to move them to add nutrition facts to their menu. After seeing their customers supported the change on Threshold, Farm Hill quickly took the action, creating a win-win. Threshold is now backlogged with hundreds of campaign proposals from users ranging from convenience (Lyft: offer pet-friendly rides) to aspirational and impact-driven (Patagonia: go carbon neutral).