The tourdeRoadAmerica is organized by the all-volunteer staff of the Tour de Road America Foundation, a 501(c)(3) tax-exempt organization with headquarters in Kohler, Wisconsin. The Austin Hatcher Foundation also plays a significant role in the event.In 2010, the event raised $16,085 for the beneficiaries -- the Lance Armstrong Foundation, the Austin Hatcher Foundation, and the Vince Lombardi Cancer Clinic (Sheboygan, Wisconsin). The goal for 2011 is $25,000.The tourdeRoadAmerica "bike ride to fight cancer" is three fundraising activities that take place during a weekend of auto racing at the Road America race track in Elkhart Lake, Wisconsin. • A fun, family-oriented bike ride on the race track,• A silent auction of cycling gear, racing memorabilia, and items from local establishments, and• Cancer outreach and education to the tens of thousands of race weekend attendees.