Type-U is a web-enabled, community-based and peer-led diabetes coaching service that applies a proven peer-to-peer engagement model to capture the significant opportunity to educate and inspire millions who are currently under-served.Type-U is strategically positioned to seamlessly integrate with the efforts of healthcare professionals and the infrastructure of emerging accountable care organizations.More than 26 million Americans have diabetes. Only 15,000 Certified Diabetes Educators are available in clinical practice to help them manage their condition the best way possible. This gap is expected to widen considerably over the next few decades. By nature, people prefer to learn and learn most from their peers. Type-U taps into into the wealth of knowledge and inspiring lifestyles of people who live well with diabetes and demographically matches them with people who want to know how people to whom they can easily relate are making the most of their lives dealing with diabetes.