Upshot Institute is an advisory service for companies targeting the small business market. We provide research, insight and resources focused on helping companies succeed in the small business market.Small business is our passion. Small business is where risks are taken and battles are fought, won and lost on a daily basis. It's where innovation and creativity live and leaders are born. It's where people pour their hearts, souls and lives into their work. A free agent can take on a global corporation or a family business can endure for generations. Small business is the front line of the economy.Through our research and advisory services, Upshot Institute provides critical insights that help organizations form meaningful business relationships with small business.