WinWorld has been involved in the Australian Agricultural Industry since 2009. Its chief focus is identifying export markets for Australian produce and either manufacturing the produce itself, or helping clients to market their produce to meet the export market opportunity. WinWorld has a current product range across wine, dairy, meat, olive oil, honey, fruits, nuts, grains and natural bottled water. WinWorld is now developing a system to assist Australian farmers increase profits and, through its contacts, attract much needed investment into the sector. The WinWorld system creates an improved agricultural sector for Australia via attracting higher prices for farmers and ‘product managing' the produce from farm gate to retailer. State and provincial parliaments in Australia and China have recognised the potential of the WinWorld system and this has led to a number of exciting government backed projects between the two countries.