Who do you want to reach and what is value to them? Knowing the target group has never been more important. Marketing today is about spreading - a kind of modern "word to mouth" method moved into social media. Yesterday you had a choice of one or two newspapers or TV channels, today you have to choose from millions of new communication channels. To make that choice you need to know a great deal about your target market; how and where to gather information to reach out with your brand. I´ll be more than happy to help you succeed.