Launching soon, ClubFit is the UK's first dedicated online exercise marketplace enabling consumers to easily discover, book and share physical activities. ClubFit's mission is to get more people, more active, more often by changing attitudes and using online behaviour to stimulate offline activity. Not only does ClubFit put exercise in a one-click place for people to get active fast, it deploys social media and gaming mechanics (such as support groups, reward badges, leaderboards, activity tracking and performance rating) to create experiences that engender participation - providing the fitness industry with a new way to reach and retain consumers. And because we're a club, it's all about getting active together whether that's making group bookings, pursuing common interests or sharing fitness goals and achievements with friends.