We make basics that are better for people and the planet. That simple sounding goal is what drives every decision we make at nat'v basics, and how we measure our success. The problem of waste and unsustainable practices in consumer products is a complex one, and one that Sandy had witnessed too often over her years in business. Wanting to show her daughter that she could be part of the solution was the catalyst for starting nat'v. She knew if she could find better ways to design and manufacture products that we use everyday, she could make a real impact; and what do most of us use most days? Undies.What We DoWe make basics that are better for people and the planet, so you can make more sustainable choices, from the bottom up. No frills or trims or awkward bits, just the comfiest undies you'll ever wear, made ethically and sustainably.How We Make An ImpactIt's important that we feel as good about how we operate in business, as our customers feel in our basics. So we measure our impact beyond our sustainable approach to product design, it runs through every facet of the company.We scrutinise every aspect of our business from a sustainability mindset. Our manufacturer is vertically integrated and our yarn is spun from biodegradable fibres using a world-class closed-loop production process, but we don't stop there. We have five main areas within the business that we can make real change and they include: ProductPackaging Shipping Internal Procedures Charity Work Where We're GoingWe're still a young company but we're incredibly proud of our success so far. We've created a range of super sustainable, ethically made, exquisitely soft basics that our customers love. But we believe you're never perfect so we always keep trying to find the next opportunity to make things a little bit better.