WE BUILD DIGITAL LUXURYtheLAB-berlin is a artist collective and platform – focusing on innovative, digital storytelling, marketing and solutions for our partners in the fashion, music and luxury industry.We have the ambition to enable digital culture and empower a digital mindset for brands and organizations… It all starts with an analysis of Your current situation and we will ask some hard questions… Some of these questions You might not be able to answer. It takes a lot of courage to look deep inside and get to the core of Your brand. Self awareness…Then we will come back to You with a plan. We don't like to just paint the front of the house – we aim to help brands and organizations realize their full potential by transforming themselves into a real digital organization. This will take a lot of work and this is not easy – Change is never easy!We would like to strike a measured balance of staying playful and emotional and at the same time we have enormous respect for data – dancing on a knifes edge can be very fun.