Tr8cast is a platform for interactive internet radio apps. Each app is targeted to business commuters working in a specific industry. Tr8cast will make money by selling advertisement slots as well as sponsored content and advertorials.Tr8cast will be available as ‘just press play’ apps on mobile devices. Connected to the car audio system it provides hands-free industry news and personalized content combined with music. The news items and content is aggregated from thousands of industry specific websites complemented with listener and sponsor generated content. The tr8cast recommender algorithm builds personalized playlists for each individual listener and streams audio clips using human voice overs and text-to-speech technology into a continuous entertaining radio show.