A ZenProspect success story

  • 25% Reply rate
  • 10x Productivity
  • 10h Saved hours per rep per week

Background

Kickfurther is a revolutionary community marketplace that provides growing businesses a new way to get inventory directly from the crowd. By allowing businesses to create and post offers based on inventory needs, KickFurther allows fans to support and own pieces of the companies they love. Supporters browse offers and pledge to the offer of their choice while businesses sell the products and supporters receive a portion of the revenue.

The Challenge

KickFurther’s sales development team was using a mixture of manual, time-consuming techniques to source leads, many of which suffered from quality issues. Furthermore, though their outbound emails were well-written, there was a lack of deeper insights and metrics into campaign performance. Having to log data between CRM, email, marketing tools, and prospecting plug-ins was wasting a lot of valuable time and causing frustration.

Kickfurther erik

“ZenProspect has given us a cost effective way to reach out directly to the decisionmakers we need. My inside sales team no longer spends 20% of their time wading through automated responses and gatekeeper refusals because of ZenProspect’s hyper-targeted approach.”

Erik Straub, Chief Marketing Officer

Solution

By implementing ZenProspect’s all-in-one solution, KickFurther’s sales and marketing team were able to take care of prospecting, emailing, marketing campaigns and nurturing leads in a fraction of the time. After the lead SDR saw his lead quality, campaign success and conversion rates increase immediately -- the entire sales development team was given accounts and onboarded. The prior lack of a seamless process led to a huge waste of time, with dreaded manual data entry and a missed opportunity to share best practices and performance metrics across the organization. With ZenProspect taking care of the prospecting, lead gen, communication, and performance tracking, these key frustrations were quickly solved.

Kickfurther erik

“I love how incredibly easy it is to A/B test in an ongoing sequence. Turn it on with a single click, see results side by side, and click off for the one with worse results. Couldn't be designed better.”

Erik Straub, Chief Marketing Officer

Results

KickFurther was able to amplify their effectiveness and sales outcomes within a few weeks, saving 10 hours of prospecting work a week per SDR, seeing consistent reply rates over 25%, and being able to track team performance metrics with one simple dashboard. Furthermore, the team collaborated more than ever before, as various reps tackled leads on personalized geo and vertical-specific levels. Overall, KickFurther’s sales team adopted a streamlined process that helped them convert more customers with less time and effort.

Highlights

  • Increased reply rates to 25%
  • Increased rep productivity by 10x
  • Click rates increased by 17%
  • Saved each rep over 10 hours of work per week
Kickfurther erik

“Our past outbound email campaigns received click-throughs of about 17% and we didn't have a way to measure reply rate at all. Now with our ZenProspect leads and sequences we've been able to regularly achieve REPLY rates of over 25%. That means my lead costs are down, my sales hours per close are down, and my inside sales team's morale is sky high!”

Erik Straub, Chief Marketing Officer

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