For the last three decades, Unitech has provided the Middle Eastern market with building and construction material solutions, maximizing the value for our customers in the region. For many years we have witnessed consistent growth, achieved long-term success, and faced challenging times.In the recent economic conditions of the Middle East, we worked hard to navigate both the global economy and the restructuring of our business and we did so with the ever-present priority of preserving the culture and guiding principles of our company.The measure of any trading company is how well it reacts to changes in the market and in the world at large. As one of the Middle East most prominent trading house, Unitech is a prime example of the truth in this statement. For decades, not only have we reacted to the changing conditions of our often volatile markets, we have also excelled at finding opportunities and advantages in what others have seen as turmoil.Unitech is continuously adapting to our organization and resources to match the MENA (Middle East and Africa) situation and the shifting balance of the markets in which we operate. We take these measures from a position of financial and strategic strength, reacting to specific trends and anticipating others. The result of this continuous process is an efficient, flexible and dedicated organization. However, the more things change, the more some things stay the same. Unitech will always aim to be an indispensable trade partner, a recipe that has proven successful for many years.Our key strategic imperative now is to shift our focus to providing solutions to the end users rather than only items. We shall work continuously to provide our customers with service and quality products at a competitive price. We pride ourselves on being the customer's first choice, which is also our mission. When it comes to ethics and integrity there can be no compromises, no excuses.