Frendy is building a digitized convenience store (CVS) network for smaller towns & rural India. Frendy's hub & spoke model consists of neighbourhood convenience Marts which are digitally connected to a cluster of Micro stores & and their end customers via a mobile app. In less than 3 years Frendy has built 12 Marts & a network of 2000+ Micro stores to serve over 50,000 families in 40 towns of Gujarat with 82 Cr in Revenue & a portfolio of 250 Private Label SKUs. Frendy is headquartered in Ahmedabad with a 100-member team.Frendy has raised 40 Cr in Funding from Auxano Capital, AT Capital (Singapore), Desai Ventures, Let's Venture, MARV Capital (New York), and Metara Ventures (Singapore). Frendy's Team has over 100 yrs of experience in grocery retail.