Based in the Dubai, UAE, Najafi is a privately held firm committed to the distribution and retail of skincare and beauty products throughout the Middle East and North Africa.What started as a single shop in 1997 has now grown into a chain of stores across the UAE. The family firm has expanded through continual investment, now including six wholesale stores in Dubai with sales and marketing teams targeting the international market. Our dedication to mutually beneficial partnerships with international suppliers means we are able to provide a diverse portfolio of products to our customers, encompassing a wide range of brands, including our own.