Everything we do, we do different. Rockit began as a tiny seed of an idea 20 years ago. While the rest of the world was super-sizing, we did the opposite. From Hawke's Bay, New Zealand we created the world's one-of-a-kind, perfectly-sized small apple and packed it with concentrated flavour and goodness. Then we thought different again and created unique packaging to disrupt the category. Our apples are now sold in more than 30 countries around the world – and grown in 10, which means they're fresh all year around. In a world of sameness, different is how we stand out and get ahead. Pioneering and innovating. Faster, greater, fresher. We've got a winning difference – and big ambitions to be the world's most loved apple brand. And in true Rockit style, we're making this happen in our own unique way. This is how we're inspiring people around the world to love an apple that's just that little bit different, and to take on the world one bite at a time, in their own way. To Rockit every day.