AUD'$ (pronounced A.U Dollars) is the fastest-growing multicultural digital media platform for the new urban generation. Since 2016 AUD'$ has delivered a comprehensive guide to everything that matters within Australian urban music and the global culture that surrounds it. As the premier digital media platform for the most influential young urban consumer, our groundbreaking content and voice informs and shapes the urban landscape both domestically and internationally. As curators of culture, we champion the next generation of creative pioneers, our unique perspective resonates with millennials and post-millennial audiences as we keep them connected to the artists they love, the brands they can't live without and the stories that define them.