At The Marketing Advantage®, Inc. ("TMA"), we pride ourselves in solving complex sales compensation and sales optimization problems that life sciences companies are facing. How can we increase sales with a down-sized sales force? How do we set goals without competitive data? How can we slow the decline of an LOE brand?We help life sciences companies answer questions such as these with data and powerful analytics. To us, data is more than just numbers. It tells us a story. It is filled with exposition as we delve into an HCP's prescribing history, conflict as we see that we are losing this HCP's sales, and the climax as we learn those sales are being stolen by our primary competitor even though we both have favorable formulary status. But what about the resolution—the final element of the quintessential story?That's where we come in. We use sophisticated modeling, inspiring creativity and vivid vision to read between the lines of the story the data tells us. Remember that HCP with whom we were losing sales to our primary competitor? We learned what drives her prescribing behavior and were able to convert her back to our product. But it didn't just stop there. We located HCPs who shared similar characteristics with her and utilized our learnings with them as well, resulting in numerous new HCPs switching to our product.Some stories always have a happy ending. Let us help you write yours.