PressPlay 為台灣第一家全方位影響力經濟集團，自2016年成立至今以將影響力價值極大化及善用影響力創造各種新的商業可能經營事業版圖，環繞人們的生活從360度各角度出發，打造各領域的影響力價值：「娛樂」影響力價值，不僅有創作者經紀、廣告，還有團購、聯名等全面向發展。「品牌」影響力價值，從食品出發跨足家庭及女性生活，與創作者共同打造更貼近新世代需求的產品品牌。
 「知識」影響力價值，與創作者共同放大知識影響力，不僅僅是推出多元領域、多元學習形式，更是一同建立創作者的知識影響力品牌。秉持「活在變化，創造變化，成為變化」的精神，攜手創作者用影響力顛覆產業。
「PressPlay核心使命」：讓影響力更好地為人群服務 PressPlay關注現在也放眼未來，一直致力於讓新世代有價值的內容發揮影響力，在各領域創造價值極大化，為創作者打造360度的影響力生態圈。 PressPlay與創作者們一同努力，持續創造人們每天不可或缺的娛樂、知識與衣食等生活內容，融入人們的生活，以期讓影響力更好地為人群服務。Our Mission Provide the best-in-class service for individuals with influence to create value for their communityWho we arePressPlay is the first all-around business solution media company for content creators.Since 2016, PressPlay has been investing and servicing the creator economy with the mission to "Maximize the value of influence" and "Utilize influence to innovate on new business opportunities". We take a human-centered approach to help creators across all genres create and extend the value of their influence. Capturing the value of "Entertainment" stretches beyond talent management, brand sponsorship, but also launching group deals and co-branding opportunities Building "Brand" by co-creating new products with creators that meet the needs of next generation consumers across food, house appliances, and beauty products. Scaling "Knowledge" by providing a broad range of tools and services to enable subject-matter experts to launch e-courses, membership subscription, and audiobooks to educate and entertain their users. PressPlay "lives in changes, creates changes, and leads changes" to disrupt the industry by working hand in hand with creators to capture the full value of their influence.