Mobile innovation that creates and enhances moments of joy everyday, for everyone.This is our positioning, our philosophy and the key message of our brand. It is what we deliver that no other brand in the category does and it informs everything we do and say. Of course, it's impossible to define joy as any one thing – that takes the fun out of it. Joy is about discovery and experimentation, moments big and small. It can be anything from a single instant to a life-defining experience; a rush of emotion or a huge event. Our products create, amplify and share those moments – whatever they may be. Spontaneous and ever-changing, ‘now' is the instant where all of this joy occurs. It's every moment of life, every burst of laughter and every flash of wonder. It's where we explore and engage with each other and the world around us. So always, enjoy.now