mbc mori, a market and public opinion company that has been operating in Argentina since 1995, was established when a team of local researchers joined up with MORI (Market & Opinion Research International), one of the leading research companies worldwide and now integrated with Ipsos. mbc mori is an independent research company that forms part of Equipos (www.equipos.com.uy), a network of firms with offices in Uruguay, Bolivia, and Paraguay. Additionally, mbc mori has developed a strategic alliance with Market Analysis (www.marketanalysis.com.br), a Brazilian market research company with offices in Sao Paulo and Florianopolis. Our experience at mbc mori, together with the expertise of our team of qualified professionals, enables us to undertake large-scale surveys across the region. Its directors play dynamic roles in the diverse institutions associated with research activities.