A flâneur is an individual who strolls leisurely through city streets, observing and appreciating their surroundings, often with a focus on culture, architecture, and people-watching. The term comes from 19th-century French literature and is often associated with a refined, observant, and artistic personality. The brand is dedicated to creating a world tailored for the modern flâneur, accomplished through a comprehensive unisex ready-to-wear wardrobe, captivating art, and high-end imagery, all associated with the art of wandering.