Through the Paul "Bear" Bryant Awards, the premier coach's award, college football coaches are recognized for their contributions both on and off the field. Each year, one top performing coach is selected to take home the "Bear" bust trophy and claim the final title of the season: the Paul "Bear" Bryant Coach of the Year Award.Behind the scenes, the award is much bigger than a college football game and a season's success. It is an opportunity to shine a spotlight on heart disease and stroke while raising valuable funds to support research of the American Heart Association. Each year, through the work and efforts of our volunteers and sponsors, the campaign raises millions towards the lifesaving mission of the American Heart Association.